the product life cycle 3

– What is the product mix offered by your chosen firm? What different product lines are offered? Which product line does you chosen product belong to?

– What type of consumer product is it? (Convenience, specialty, shopping, or unsought)

– Identify which stage of the product life-cycle your product is at right now.

– What kind of people are buying it (innovators? early adopters? etc. ). How long has it been at this stage.

– What do you think will happen with your product next regarding stages of the product life-cycle?

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